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With the first real heat wave of the year here we (and all contractors) get bombarded with AC service call requests. Our team works very fast and efficiently, but the sheer amount of people asking over a short period can cause delays. We appreciate your patience and flexibility while we get to as many people as we can each and every day. A big thank you to our amazing Service Department that is hitting it out the park getting to everyone so quick!
The Good Guys System Builder Logo. Learn - Build - Get Price - No Pressure

System Builder



No Pressure Promise: We do not ask for any customer information such as name, address, phone, or email. Shop in peace!

Welcome to the Good Guys System Builder!

This builder is a first (to our knowledge) of any residential contractor in the USA. With some simple questions our trained computer models will properly match equipment for you and give you exact pricing as it is in our price book. Our builder also helps you understand what is different between models and you can determine what features are important to you. Once you built something you are happy with, you can save or print it. You can also schedule a verified estimate, where we spend 15-20 mins to verify what you choose, and get measurements to make sure everything will be okay (with zero pressure, or upselling).

All the prices in this builder INCLUDE installation. This builder is for Gas Furnaces and Central Air Conditioning (and Heat Pumps). If your home does not have duct work, this builder will not work for you.

This builder also lets you see what rebates, rewards, tax credits, or federal discounts you may qualify for. It's a very smart system, and we hope you enjoy! Have feedback? Email [email protected].

Our Terms of Service:

I Agree, Let's Build a System!

The name trusted by over 32,000 homeowners in the Fox Valley. A fifth generation family tradition, since the 1920s.

Award Winning Customer Service, Seal of Goodness Guarantee since 1966. No Pressure Promise! We do not utilize any high pressure tactics in our sales process, ever.

Address: 4450 W Greenville Drive. Appleton, WI 54913
Phone: (920) 734-1436 Fax: (920) 734-0929
Hours of Operation: 8:00a to 4:30p (Mon-Fri)

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